Print Advocacy



Two Sides was created in 2008 with members from the Graphic Communications Supply Chain, creating a forum for the industry to work together and share experiences; improving standards and practices; maximizing customer confidence in our products.


Our Mission


We are an initiative by companies from the Graphic Communications Supply Chain including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators. Our common goal is to promote the sustainability of the Graphics Communication Supply chain and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.


CPIA Members Gain These Important Two Sides Advantages:


Enhanced Credibility


By joining with other members to speak with one voice about the sustainability of the entire Graphic Communications Value Chain, your organization can communicate with customers and other stakeholders using verifiable, consistent messaging that enhances credibility and confidence in your business.


Increased Visibility


Increase the visibility of your organization's sustainability efforts to our growing worldwide database by uploading information for inclusion on the Two Sides North America website and in our regular newsletter.


Communications Platform


Your membership provides opportunities for valuable discussion and interaction with industry peers, as well as a communication platform to help you more effectively engage the media, suppliers, non-governmental organizations and others on sustainability issues.


Access to "Members Only" Two Sides Materials


Our Members Only page contains presentations, research reports, artwork that only members can access.


News and Information


Provided access to 24/7 news and information on emerging sustainability issues and challenges facing the Graphic Communications Value Chain.


Web Page Template


Use our customizable template to create your own web page to publicize your organization's sustainability credentials.


Logo Use


Membership privileges include authorization to use the Two Sides logo and other intellectual property, demonstrating your business's sustainability leadership, proactive approach to environmental responsibility and commitment to implementing the Two Sides Principles in a robust and credible manner.


Answers to Your Sustainability Questions


Our Two Sides experienced staff continuously fields questions from our members and we are happy to assist where we can.


Free Webinars, Training Sessions and Presentations


Two Sides offers free webinars, training sessions and presentations to its members on hot topics related to the sustainability of print and paper. In some cases, travel and accommodations costs may need to be covered.


Two Sides North America Access